Before constructing any visual examples for my client to choose from I started with researching cannabis competitors and other luxury cannabis brands to take note of any visual design elements and product trends in the industry.

After gathering research I took my client's description of the visual idea behind her brand and carefully broke them down into three descriptive words that would visually guide the representation of each visual identity. I then spent hours carefully curating images that would illustrate all three territories. I packaged these elements into a presentation for my client and presented them to her in order for her to select which visual territory would be the primary representation of her brand.